Lowdown on choosing your kurti

It’s definitely time to rejoice this summer as Kurtis and Tunics are the voted Indian fashion summer wear! A trend that has been embraced by the youth quite eagerly too. Why you may ask? Simple really!

Palazzo pants, shot cropped pants, tights, skinnies and of course Pajama pants are making fashion statements everywhere. Literally! These bottoms are usually paired with Kurtis and Tunics hence it only makes sense.

So how do we decide which kurti to choose without committing a fashion faux pas? A chic trend that can be considered as semi-formal are the theme prints. Be it funky, artsy, asian truck, light embellishments or any other theme for that matter are considered to be comfortable, light and trendy to wear.

What can you consider as formal wear then? Inclusive of the different theme prints are an addition of embroidery, buttons and lace designed to fit in tastefully and purposefully.

Later, If you have a plan with the girlfriends and can’t make up your mind, Summer Kurtis are the way to go. Regardless of a lunch, dinner, coffee or party the kind of kurti you choose matters and so shopping for these clothes would keep you at par with the fast evolving Indian style. Available in short and medium lengths the Summer Lawn collection consists of various options. Shirt style tunics, Boho kurti dresses, tailored, printed and flared kurtis are some amongst many.

We realise this season brings to you a wide range so choosing the right kurti can understandably get confusing. But the right colour and style depending on the occasion can help you curate the perfect OOTD. What’s leading in women’s fashion this season are Handkerchief hems, floaty hemlines, feminine cuts and summer colours.

So as consumer preferences change, we suggest getting more playful than ever now and especially after the lowdown, we’re sure there’s nothing that can stop you.

Go out, go shopping and go crazy this beautiful summer.


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